Tag Archives: Daniel Goldhaber

Review: CAM

Director(s)Daniel Goldhaber
Principal CastMadeline Brewer as Alice Ackerman/Lola_Lola
Patch Darragh as Arnold/TinkerBoy
Michael Dempsey as Barney
Release Date 2018
Language(s)English
Running Time95 minutes

I”ll be the first to admit that I thought this movie would be a crapshoot going in. I didn’t see any reviews or anything. I just thought the description sounded interesting enough to warrant a watch . A cam girl psychological horror? Even if it wasn’t that great at least it’d be something new. Man oh man, did I underestimate what I was getting into. From the very first scene, Goldhaber lets you know that this isn’t some trendy social media cash grab movie like Friend Request. Instead it’s a deep look into the horrors of internet privacy and security and the ways we’ve become almost defined by our digital personas.

The movie follows Alice Ackerman, more popularly known by her online persona, Lola_Lola. She’s a camstar who’s been rising through the ranks and is finally on the cusp of making the top 50 most popular content creators. However, just as things start to look promising, Alice notices that her account has been hacked by a girl who looks exactly like her. This clone “Lola” acts,looks, and feels the part and Alice is forced to navigate a harrowing situation with little to no support given the nature of the occupation. The set up is even scarier when you take into account the rise of things like deep fake technology. The movie isn’t based on real events, but I wouldn’t be so sure of that in a decade or two.

This is a movie that treats its subject matter with serious respect. The camgirls that are portrayed are real human beings. They’re smart and treat their source of income like any other working adult would do. Screenplay author Isa Mazzei needs to be commended for creating a nuanced, balanced look into the lives of a group that’s constantly judged but never given a fair shake at presenting their own stories. Likewise, every single person who knows of Alice and her occupation treats her differently. Yes, there’s slut shaming and vicious judgement, but there’s also acceptance and solidarity. It keeps the movie from feeling preachy, and helps focus attention on the plot, so the themes come off natural.

The discussion at hand is broad and touches on a lot of different topics that come together in interesting and horrifying ways. After Alice has her channel taken, she attempts to use different legal channels but never receives a proper response. It’s reflective of the way the law and corporations receive social buy in under the idea that regulative channels will properly do their job, but if people are willing to keep in line with sub-par service, then what’s the point of fixing anything? Interests are transient and there’s a quick fix for any kind of entertainment if you’re willing to look for it and have the capital to ensure that it happens the way you want. You don’t need to fix the system. You just need money to navigate it.

This idea is only expanded by the streamer/anonymous chatroom setting the story takes place in. Yes anonymity and ease of streaming allows content creators to reach out to their expanding audiences more often, but it comes at the cost of putting oneself out there. People give money to those do what they want, and given the ability of anyone to be a content creator, newer entrants have to constantly one up themselves and their peers. You never know who’s giving you the money or why they’re doing it. The audience never has to share and the information asymmetry can lead to some pretty horrendous situations. In some cases, it means receiving money to participate in awful activities. When a creator gives in, the result generates more depraved behavior because suddenly everything has a relative price point. It’s a vicious feed back loop that culminates in the virtual erasure of people. Cam girls aren’t people . They’re consumable objects . It’s just a question of whether or not the audience wants to hurt and/or sexualize them.

Report Card

TLDRCAM is a dark look into the tumultuous, and highly dangerous lives of cam girls. In a world where relevance equals money and money equals livelihood, people are forced constantly escalate their behavior to make ends meet. In the cam girl industry, that escalation comes with serious, sometimes horrifying costs. If you’re looking for a horror movie that effectively uses social media at the heart of its scares, look no further than CAM. It’s one of the best.
Rating9.1/10
Grade A

Go to Page 2 for my spoiler-full thoughts!